The world is now connected by the Internet and as a business owner you can't afford not to be a part of this connection. As more and more people use the internet to locate businesses, any business without a presence will be overlooked.
This means that you not only need to have a website but you need a website that will rank you high in the search engines.
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SEO stands for search engine optimization. Just because one has a website doesn't mean that people will find it. Build and they will come may apply to dead ball players (Field Of Dreams) but it does not apply to websites. There are millions of sites and blogs added to the net each day and many of them are in direct competition with you. If you do not show up on the first three pages for the Google search of your keyword, then you will get almost no traffic from search engines.
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Facebook can be useful in promoting your business but only insomuch that it helps promote your website. It should not replace an actual website.
Here are ten reasons you should use a website instead of Facebook for your business.
10. While more and more people are embracing Facebook, it is still most popular with the junior high to college student age bracket. These are people with little disposable income. Are these the people you want to market to?
9. All Facebook pages look the same. It is hard to stand out or attempt to brand your business when there is no way to be unique.
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We understand all too well people’s apprehension about websites. Hopefully you will find answers here to all your questions.
Once your website is live the world has access to your business. Your markerplace now stretches around the globe and your potential number of custmers has increased by tens of millions. You are no longer limited by your local economy but rather by the global economy. potential customers are only a click away.
Business once lived or died by the Yellow Pages. Now even being listed in the phone book is not that important. Today more people conduct business searches through Google than the phone book. Try searching for your business with Google and see what shows up? Is this the image you want to leave with potential customers. Now Google your competitor and compare the results.
The proper way to look at a website investment is to look at it as an ad which works 24/7. It will not get thrown away or torn down. It will always be available. What's more, it is an ad that coveys all the information you could ever wish to give to your customer. You can list all your inventory or just your sales items. No longer will you be a slave to the high cost of newspaper advertisements. Instead of a quarter page ad, you simply buy a small block and list your website.
You will need a hosting provider in order to get your site online. There are many companies to choose from but not all are the same. For shared hosting you should be prepared to spend around $80 a year. For our money the best company to deal with for your hosting needs is ICDSoft. They have the best support in the industry.
Your domain name should include your business’s name and if it is still available you should choose a dot com extension. While a dot ca extension might be more patriotic,more people remember the dot com extension than any other. A domain name should not cost anymore than ten dollars per year.
Not everyone is aware what is is involved with having a website and often it is viewed as another unnecessary expense. While almost every business could benefit from a website, they do not all require a large and expensive site. Sometimes all a business needs is a simple page or two.We will explain all your options and advise you on the least expensive options to get you online.
While having a website built may make up the lion share of the cost, you must be prepared to budget for any updates that your site requires. Depending on your developer you might have to pay in excess of $50 per hour for your updates. At Pendragon Enterprises we include a year of updates (one per month) with all our sites. Plus we will show you how to make the simpler updates yourself.
